Creative Director // NYC
qtv.jpg

Fios Quantum TV

Fios Quantum TV launch

Back when physical DVR storage was a point of positive differentiation, we launched Fios Quantum TV (Verizon's Ultimate DVR experience) by showing how far TV has evolved through the years, and generated awareness with the help of Craig Robinson.

 We used Craig Robinson actor and former high school music teacher) in a series of scripted pre-rolls where he sang about the features of Quantum TV,    T  hey were even turned into a mock infomercial.

We used Craig Robinson actor and former high school music teacher) in a series of scripted pre-rolls where he sang about the features of Quantum TV,

They were even turned into a mock infomercial.

 Our responsive landing page zoomed through a timeline of innovations from the 1950s to the present day. 

Our responsive landing page zoomed through a timeline of innovations from the 1950s to the present day. 

 When the site resolved to the present day, hotspots pointed out the different features of Quantum TV.

When the site resolved to the present day, hotspots pointed out the different features of Quantum TV.