Along with the more traditional creative work for the brand, we also created content and content series for their social channels, direct mail, branding and other elements to help tell the Marine Corps story.
This digital experience leveraged the use of our Battles Won statue, letting users explore the many battles that the Marines have won over their 240+ years.
We told that story through a mix of stories, photo galleries and videos like the one below.
We relaunched the U.S. Marine Corps. and the Battles Won campaign with. new visual and messaging guidelines for both the brand and recruiters.
Many older Marines mentioned that they grew up with posters on their wall of the Marine Corps. We turned our direct mail into posters for prospects to hang.
TV commercials for the Marine Corps and their offshoot charity work with Toys For Tots rely on Public Service Announcement placements. We sent the Sales Directors high. touch, high impact sales kits.
The PSA kit for the Marine Corps featured a briefcase that played our TV spots along with collateral that explained the Battles Won ethos.
Our Toys for Tots PSA sales kit was a gift box, that when opened, revealed no gift, but just a message reflecting the dashed hopes of kids not receiving gifts during the holidays. A trap door in the package revealed a custom-made and branded Jenga set.
We put out a lot of quick-hit social media content around the core element of our strategy, the fighting spirit found inside each and every Marine.
We treat national holidays as tentpoles for our social content, creating mini campaigns around them. The 4th of July was no different, taking a break from our usual serious tone to create something that even hardened Marines would crack a smile at.