We kept the longstanding line of "Rise Up", but introduced the idea of a heartbeat; because "in brotherhood, we beat as one". Visually, we illuminated every hit and point of contact, and tied it back in to the sound of the heartbeat.
We Beat As One Pre-Season Teaser
We Beat As One: TV
Rise Up Pre-Game Hype Video
Samuel L Jackson is a die-hard Falcons fan and we were tasked with replacing the existing and ridiculously popular in-stadium pre-game hype video featuring him and a gospel choir. Our new video was to be played and synced across 3 different types of screens, a 60 ft high halo board that wraps the entire interior of the roof, a giant column past the endzone and a triangle scoreboard by the main entrance.
Doug D’Arrigo - Executive Creative Director
Emlyn Portillo - ACD Art
Javier Molinos - ACD Copy
Jennifer LeWow - Design Director