Creative Director // NYC
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The Platform Performance

To promote increased MARTA ridership to the Atlanta theater district, we created a personal 360° AR experience inside a MARTA subway stop.

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 We placed two theater chairs inside the Peachtree Center MARTA Station in Atlanta, with signage driving to a URL, theplatformperformance.com.

We placed two theater chairs inside the Peachtree Center MARTA Station in Atlanta, with signage driving to a URL, theplatformperformance.com.

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 theplatformperformance,com displayed one of two experiences. If you were actually sitting in the chair, you had access to view an original 360° AR performance of the current local show 110 In The Shade. If you weren’t sitting in the chair, you’d be directed to visit the experience.

theplatformperformance,com displayed one of two experiences. If you were actually sitting in the chair, you had access to view an original 360° AR performance of the current local show 110 In The Shade. If you weren’t sitting in the chair, you’d be directed to visit the experience.

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 Our 360° performance magically transforms the busy MARTA Station into a an original medley performance, with you in the center.

Our 360° performance magically transforms the busy MARTA Station into a an original medley performance, with you in the center.

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