Creative Director // NYC
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Lullaride by Silver Cross

Some babies just won't fall asleep in their crib. Some, just need a gentle car ride to put them out for the night. For those parents, we have a simple solution to that nightly problem: Lullaride by Silver Cross

Note: This app has been temporarily removed from the app store due to a delay in the launch of it’s corresponding product

Case Study

Case Study

 First, select how long you'd need to drive for your child to fall asleep.

First, select how long you'd need to drive for your child to fall asleep.

 The Lullaride app then plots a route from point A all the way back to point A with minimal stopping; avoiding traffic, stop lights, stop signs and road work, to provide your baby a smoothest ride to fall asleep.

The Lullaride app then plots a route from point A all the way back to point A with minimal stopping; avoiding traffic, stop lights, stop signs and road work, to provide your baby a smoothest ride to fall asleep.

 You can add more time to your ride, or if your baby has fallen asleep, get the most direct route back to your origin point.

You can add more time to your ride, or if your baby has fallen asleep, get the most direct route back to your origin point.

 You can opt to have the directions whispered and have white noise play. Because as any parent knows, whatever it takes to get your baby to sleep, is exactly what you need to get your baby to sleep. 

You can opt to have the directions whispered and have white noise play. Because as any parent knows, whatever it takes to get your baby to sleep, is exactly what you need to get your baby to sleep. 

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Credits

Credits

Doug D’Arrigo - Executive Creative Director
Marcos Piccinnini - CD Copy
Lucas Heck - CD Art
Jennifer LeWoww - Design Director