We used Craig Robinson actor and former high school music teacher) in a series of scripted pre-rolls where he sang about the features of Quantum TV,
We first created a mock-infomerical for the campaign, reminiscent of the cheesily produced phone-ordered music albums of the 80s.
A Lot of Time
Our responsive landing page zoomed through a timeline of innovations from the 1950s to the present day.
When the site resolved to the present day, hotspots pointed out the different features of Quantum TV.