I was part of the pitch team that pitched and won OFI. Well, we actually won it in the work session. The platform that we won with was "Invest in a Beautiful World". It's built off the premise that because we rely on people and not algorithms, we are able to find opportunity in places you'd least expect.
We launched digitally, with lots of takeovers, high impact units and immersive microsite-ish experiences.
Targeted videos for our audience
The following talking-head videos were key to reaching their target audience: financial advisors. We tried to embed the spirit of opportunity and inspiration in each to elevate what these portfolio managers do from something boring to something unique and wonderful.
Our app supported the launch of the campaign by bringing our strategy to life. We let people discover the investment opportunities that were hiding in plain sight. Apple can be a great investment when they sell 7 million iPhones, but how about the company that just sold the 7 million processors to go in them? How about the screens? Or speakers? This app helps you discover those opportunities.