Creative Director // NYC
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Cinnamon Toast Crunch

Crazy Squares: Milk River Run Game

 The ask was simple, "target both kids and adults (--cough--stoners--cough--) in way that is natural to both audiences, scalable and relatively inexpensive". 

The ask was simple, "target both kids and adults (--cough--stoners--cough--) in way that is natural to both audiences, scalable and relatively inexpensive". 

 We landed on this infinite scroller game where you play as a giant Crazy Square and try to eat your friends while picking up powerups along the way.

We landed on this infinite scroller game where you play as a giant Crazy Square and try to eat your friends while picking up powerups along the way.

TV Promo

TV Promo

This was the :10 TV bumper we created for the game.

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Case Study

Case Study

Here's the case study for the game including our process and results.