Creative Director // NYC
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Bank of America

Bankers Not Wanted

We were challenged by Bank of America to help with their recruiting needs. They weren't seen as innovative or as a destination for technology jobs compared to companies like Google, or even competitors like Goldman Sachs despite having impressive offerings and credentials.

We decided to buck their traditional tone of voice in lieu of one with more attitude to change the perception of BofA as just a bank.

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Mobile Recruitment Tool

Mobile Recruitment Tool

Most graduates don't understand how to translate their interests and the work they do in school into an actual job title. This highly-targeted mobile-first experience helped college graduates find careers that matched up to their interests. This experience was mimicked in targeted rich media ads, and driven to through social media engagement and at job fairs. 

 A lot of our work came in the form of simple brochures and flyers handed out on college campuses and job fairs. We decided to use that medium to poke fun at the perceived importance of the opportunities at other tech companies compared to what you could do at BofA.

A lot of our work came in the form of simple brochures and flyers handed out on college campuses and job fairs. We decided to use that medium to poke fun at the perceived importance of the opportunities at other tech companies compared to what you could do at BofA.

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