Mobile Recruitment Tool
Most graduates don't understand how to translate their interests and the work they do in school into an actual job title. This highly-targeted mobile-first experience helped college graduates find careers that matched up to their interests. This experience was mimicked in targeted rich media ads, and driven to through social media engagement and at job fairs.
A lot of our work came in the form of simple brochures and flyers handed out on college campuses and job fairs. We decided to use that medium to poke fun at the perceived importance of the opportunities at other tech companies compared to what you could do at BofA.