Creative Director // NYC
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Atlanta Falcons 2017-18 Campaign

We relaunched the Atlanta Falcons brand for the 2017-18 season to coincide with the opening of the new Mercedes-Benz Stadium. Our campaign covered TV, radio, in-game and out of home.

Gold Winner for Total Integrated Marketing Campaign, Sports Marketing Awards

 We kept the longstanding line of "Rise Up", but introduced the idea of a heartbeat; because "in brotherhood, we beat as one". Visually, we illuminated every hit and point of contact, and tied it back in to the sound of the heartbeat. 

We kept the longstanding line of "Rise Up", but introduced the idea of a heartbeat; because "in brotherhood, we beat as one". Visually, we illuminated every hit and point of contact, and tied it back in to the sound of the heartbeat. 

We Beat As One Pre-Season Teaser

We Beat As One Pre-Season Teaser

We Beat As One: TV

We Beat As One: TV

Rise Up Pre-Game Hype Video

Rise Up Pre-Game Hype Video

Samuel L Jackson is a die-hard Falcons fan and we were given the daunting task of replacing the existing and ridiculously popular in-stadium pre-game hype video featuring him and a gospel choir. Our new video was to be played and synced across 3 different types of screens, a 60 ft high halo board that wraps the entire interior of the roof, a giant column past the endzone and a triangle scoreboard by the main entrance.

Credits

Credits

Doug D’Arrigo - Executive Creative Director
Emlyn Portillo - ACD Art
Javier Molinos - ACD Copy
Jennifer LeWow - Design Director